Case Study from Hubexo

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Context

Hubexo (Sweden Company) initiated the establishment of a Global Digital Development Hub in Indonesia to scale international product lines and engineering capacity.

The initiative required structured scaling of multiple product teams while maintaining delivery discipline and global alignment.

Key Challenges

  • Rapid formation of 15+ SMART product teams in Jakarta Hub
  • Lack of standardized product development governance
  • Product development goals unclear and output-focused
  • Scrum roles misaligned with Agile principles
  • Need for alignment between global leadership and local execution

Intervention

  • Designed Digital Product Delivery Playbook
  • Implemented Agile governance framework
  • Introduced OKR-based performance alignment
  • Coached Scrum Masters & Product Owners
  • Installed DORA-based delivery visibility
  • Designed Employee Journey framework for tech roles

Impact

  • Standardized delivery rhythm across teams
  • Increased sprint goal clarity
  • Improved predictability and transparency
  • Strengthened Agile coaching capability
  • Established scalable operating model for global expansion

Project Details

Client: Hubexo

Industry: Global Digital Technology

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